The Institute of Marketing in Malawi (IMM) and The ICT Association of Malawi (ICTAM) announced a landmark signing of a Memorandum of Understanding (MOU) on Friday, 24th January 2025 at Amaryllis Hotel in Blantyre. The MOU will allow the two regulatory bodies to collaborate on training, workshops, and skills development programs. These initiatives aim to empower members of both institutions and the general public by addressing critical topics in ICT and Marketing respectively. The partnership will leverage each organization’s strengths in order to deliver high-quality and impactful programs that foster professional growth and innovation. The MOU is valid for three years.
This partnership aligns with the nation’s development blueprint Malawi 2063 under enabler number five; human capital development. This framework call for investment in Science, Technology and Development and Education and Skills Development respectively as key enablers for development.. Both IMM and ICTAM believe that this collaboration will enhance this development pillar by developing local capacities and exceptional talent that can compete at a global level for Malawi’s benefit.
“We believe this partnership will create valuable opportunities for our members to exchange and acquire crucial Information Technology and Marketing skills. In the age we live in ,technology and marketing are interwoven and collaboration is the only way to achieve great success.Highly trained marketing professionals will be pivotal in supporting both government and private sector efforts to achieve digitisation and advance the national development agenda.” said George Damson, President of IMM.
“All practicing and student marketers are encouraged to register their official affiliation with IMM to take full advantage of the benefits offered through the IMM-ICTAM partnership over the next three years.”