The Institute of Marketing in Malawi (IMM) is proud to announce a landmark Memorandum of Understanding (MoU) with Classic Travels, ushering in a new era of mobility and professional growth for marketers across the nation.

This strategic partnership is more than a corporate agreement; it is a commitment to providing seamless, cost-effective, and premium travel solutions designed specifically for the unique demands of the modern marketing professional.


Bridging Borders: A Vision for the Modern Marketer

The official signing ceremony was presided over by IMM Vice President Twikale Chirwa and Classic Travels Managing Director Janet Kawalala.

During his opening address, Mr. Chirwa invoked the timeless wisdom of the late Dr. Hastings Kamuzu Banda: “Kuyenda ndiku phunzira” (To travel is to learn). He emphasised that for marketers, travel is not a luxury; it is a functional necessity and a lifestyle.

“This partnership is a step in the right direction,” Chirwa noted. “The Institute remains steadfast in placing marketers in positions of influence and increasing the tangible benefits for our paid members.”


Designed for Professionals on the Move

Understanding the high-pressure, fast-paced nature of the industry, Janet Kawalala highlighted that this collaboration seeks to make travel easier, more affordable, and more rewarding for professionals and their families alike.

“We understand the nature of marketing professionals, who are always on the move, attending conferences, exploring new markets, and building networks across borders,” said Kawalala.

By removing the logistical friction often associated with international travel, IMM and Classic Travels are ensuring that Malawi’s marketing talent can focus on what they do best: building brands and growing the economy.


Exclusive Perks for IMM Members

This partnership unlocks a suite of high-value benefits accessible only to paid IMM members. Whether you are traveling for a regional summit or a well-deserved family holiday, your membership now goes further:

  • 20% Discount on Airfares: Significant savings on high-demand routes, including Dubai, Cape Town, Johannesburg, Zanzibar, and Lusaka.
  • Negotiated Hotel Rates: Access to special pricing at top-rated accommodations worldwide.
  • Accessible Payment Plans: Flexible installments for holiday packages to make premium travel more affordable.
  • 24/7 Dedicated Support: Professional assistance with bookings, visa guidance, and round-the-clock customer care.

If you haven’t renewed your membership yet, ensure you do so before the 30th April 2026 deadline to take full advantage of this partnership and our other exclusive packages, including the Marketer a Pente and Vanguard Life Assurance benefits.

Elevate your career. Expand your horizons.