Tshepang Makofane, a certified brand specialist, is set to deliver a webinar on 25th May 2023 at 6pm CAT on the topic: Consumer perceptions around Local Brands Vs Global Brands.
About Tshepang Makofane
Tshepang holds a bachelors’ degree in Information Design (University of Pretoria), a post-grad Honours degree in Marketing management and Business management (UNISA).
Tshepang has over 10 years of strategy and marketing experience in the consultancy and advertising agency world. Tshepang’s breadth of experience includes consumer research and insights, segmentation development, marketing strategy, shopper-retail strategy and FMCG strategy. He has lead cross-functional teams and serviced brands such as: Samsung Africa, Vodacom, Pick ‘n’ Pay, First National Bank, Coca-Cola, Universal Music Group, Trace and more.
Currently, Tshepang works as the Senior strategist at TBWA. His role consists of managing a team of strategists and researchers. Additionally, Tshepang is a contributor to Africa’s Top 100 Brands – a consumer-led survey which seeks to establish consumer brand preferences across Africa.
Tshepang’s favourite quote is “You cannot sing African music in proper English” – Fela Kuti.