This partnership aligns with the nation’s development blueprint Malawi 2063 under enabler number five; human capital development. This framework call for investment in Science, Technology and Development and Education and Skills Development respectively as key enablers for development.. Both IMM and ICTAM  believe that this collaboration will enhance this development pillar by developing local capacities and exceptional talent that can compete at a global level for Malawi’s benefit.

“We believe this partnership will create valuable opportunities for our members to exchange and acquire crucial Information Technology and Marketing skills. In the age we live in ,technology and marketing are interwoven and collaboration is the only way to achieve great success.Highly trained marketing professionals will be pivotal in supporting both government and private sector efforts to achieve digitisation and advance the national development agenda.” said George Damson, President of IMM.

“All practicing and student marketers are encouraged to register their official affiliation with IMM to take full advantage of the benefits offered through the IMM-ICTAM partnership over the next three years.”

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Every year, we come together to collect clothes, blankets and shoes to donate to the less privileged. IMM invites its members and the wider community to participate in this noble cause as such endeavors offer a ray of hope and solidarity to those in need.

On 5th July 2022, IMM made the donation under this initiative to the Chisombezi Deaf & Blind Center in Chiradzulu. Last year, the donations were made to Bangwe HIV/AIDS Self Help Initiative (BAHASI) – a local orphanage that provides accommodation, meals and education to 189 children.

Join us in spreading warmth and kindness this year and help make a difference in your community. Visit the IMM Office in Blantyre to make your donation today.

Contact numbers: 0991008388 (Blantyre), 0996850550 (Lilongwe).

The post IMM to run Annual CSR Initiative: Keep A Soul Warm appeared first on Institute of Marketing in Malawi.

The webinar will be facilitated by Bongani Chinkanda, who will make a presentation on how marketers can craft compelling narratives to drive integrated brand experiences.

Get to Know Bongani:

Born and raised in Malawi, Bongani Chinkanda was schooled in Harare, Zimbabwe before completing a degree at Rhodes University in Grahamstown.

Bongani is a strong believer in solving client business problems, specializing in the youth and mass markets, and is passionate about bringing big ideas to the people. He has a passion for developing entrepreneurs and leaders in the Creative Economy.

Bongani worked in trade and shopper marketing for companies including: Unilever, BP, Kraft Foods and Kimberly Clark from 2003 until 2008 before embarking on a career in advertising. He founded Dzuwa Media in 2008 to serve as a promotional goods supplier to the Malawian and Zimbabwean markets, growing into a brand activations agency with a mass market focus that included work in Namibia, Botswana and South Africa in 2010. Their blue chip clients included SAB, Colgate and Hollard.

In 2016, they merged with Stretch Marketing, now Elevator, to further extend their middle and mass market offering. In joining HDI Youth Marketeers in November 2017, Bongani’s dream of “African Brand Stories” was reignited through the growth of HDI’s collective. This passion has led to HDI expanding its presence in 2 more markets (Zimbabwe & Ghana) adding to Nigeria, Kenya, Ethiopia and Uganda. In May 2020, inspired by his entrepreneurial hunger, he transitioned from being CEO of HDI to Founder of Diaries of a Salesman & Managing Director of Bravado, A Brave Group Company.

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They took on and excelled in the Digital Marketing Courses offered by IMM in Collaboration with Marketers Association of Zimbabwe (MAZ).

The Institute of Marketing in Malawi (IMM) entered into partnership with the Marketers Association of Zimbabwe (MAZ) to offer digital marketing courses for both professional marketers and executives in the quest to equip Malawian marketers with international level skills needed to thrive and compete on global level.

The post Digital Marketing Students Graduate appeared first on Institute of Marketing in Malawi.

Digital marketing experts do not come bigger than John Lyons who has over 20 years experience in digital marketing. John founded digital agency Egovision in 1998 until its acquisition in 2008 and went on to become Managing director for global digital promotions agency Brandmovers. He currently is an independent digital marketing consultant and is a frequent speaker at digital and social media industry events across the UK. John has lectured at Masters level at London South Bank University and worked with iconic brands on digital strategy such as Manchester United, Sainsbury’s, the BBC among others. He has won awards such as IPM Silver, Davey & OMMA Award for digital marketing among others.

Institute of Marketing in Malawi Public Relations Director, George Damson said “You will appreciate that the world has largely gone digital and marketing as a discipline is at the forefront of this digital drive. Things around us are changing at a very rapid pace and in that respect we always need to be abreast with what is happening in our industry. It is against this background that we have engaged John Lyons to share with Malawian marketers best practices on digital marketing given his track record. The webinar is free for registered members of IMM and is open to non-members at a small fee of MK 10,000.00, he added.

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