The Institute of Marketing in Malawi (IMM) is set to host a webinar on Thursday, 11th April, 2024 that dives into the role of storytelling.

The webinar will be facilitated by Bongani Chinkanda, who will make a presentation on how marketers can craft compelling narratives to drive integrated brand experiences.

Get to Know Bongani:

Born and raised in Malawi, Bongani Chinkanda was schooled in Harare, Zimbabwe before completing a degree at Rhodes University in Grahamstown.

Bongani is a strong believer in solving client business problems, specializing in the youth and mass markets, and is passionate about bringing big ideas to the people. He has a passion for developing entrepreneurs and leaders in the Creative Economy.

Bongani worked in trade and shopper marketing for companies including: Unilever, BP, Kraft Foods and Kimberly Clark from 2003 until 2008 before embarking on a career in advertising. He founded Dzuwa Media in 2008 to serve as a promotional goods supplier to the Malawian and Zimbabwean markets, growing into a brand activations agency with a mass market focus that included work in Namibia, Botswana and South Africa in 2010. Their blue chip clients included SAB, Colgate and Hollard.

In 2016, they merged with Stretch Marketing, now Elevator, to further extend their middle and mass market offering. In joining HDI Youth Marketeers in November 2017, Bongani’s dream of “African Brand Stories” was reignited through the growth of HDI’s collective. This passion has led to HDI expanding its presence in 2 more markets (Zimbabwe & Ghana) adding to Nigeria, Kenya, Ethiopia and Uganda. In May 2020, inspired by his entrepreneurial hunger, he transitioned from being CEO of HDI to Founder of Diaries of a Salesman & Managing Director of Bravado, A Brave Group Company.

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