The Institute of Marketing in Malawi (IMM) is excited to announce that submissions are now officially open for the 2026 IMM Marketing Excellence Awards, allowing Malawi’s brightest marketers, brands, agencies, public institutions, SMEs, creatives, and sales professionals to compete for the industry’s highest recognition.

Held at the 2026 IMM Annual Marketing Conference, the Marketing Excellence Awards celebrate the ideas, campaigns, people, and organisations that are redefining marketing as we know it through creativity, innovation, measurable impact, and business excellence.

This year’s conference theme is “Marketing Redefined: Sustainability, Ethics and Innovation.” This shows how marketing is evolving its role in driving responsible business growth. The awards seek to recognise professionals and organisations that not only achieve outstanding results but also shape the future of marketing in Malawi.

Celebrating Excellence Across the Marketing Profession

The 2026 Awards feature 18 categories, spanning the full breadth of the marketing profession. From marketing prowess and outstanding sales performance to creative excellence, innovation, advertising, public relations, customer engagement, and corporate social responsibility, the awards recognise the individuals and organisations raising the standard for marketing in Malawi.

Whether you have delivered an impactful marketing campaign, produced an exceptional commercial, built an innovative brand, transformed customer experiences, or led business growth through strategic marketing, there is a category designed to showcase your achievements.

Key Dates and Entry Information

Submission Period

• Entries Open: 29 June 2026
• Submission Deadline: 17 July 2026

Entry Fees

• Individual Categories – MK50,000
• General & Group Categories – MK100,000
• Advertising Categories – MK200,000

Please note that:

• Applicants must be fully paid-up IMM members.
• Only fully paid submissions will be considered for judging.
• Eligible work should have been completed between November 2025 and the submission deadline.

Every successful campaign begins with an idea. Every great marketer has a story of impact. The IMM Marketing Excellence Awards provide the platform to celebrate those stories and honour the professionals and organisations driving Malawi’s marketing industry forward.

Submit your entry here:
www.imm.mw/award-submissions/

The 2026 IMM Marketing Excellence Awards will culminate in the prestigious Marketing Excellence Awards Gala, to be held during the 2026 IMM Annual Marketing Conference this September at Sunbird Nkopola Lodge, Mangochi, where the industry’s finest marketers will gather to celebrate excellence, innovation, and the future of marketing.

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The Institute of Marketing in Malawi (IMM) is pleased to announce Michel A. Hébert, Chief Executive Officer of Telekom Networks Malawi (TNM), as the Keynote Speaker for the 2026 IMM Annual Marketing Conference, scheduled for this September from the 3^rd to the fifth at Sunbird Nkopola Lodge in Mangochi.

With more than 25 years of executive leadership experience spanning Africa, the Middle East, North America, and Asia-Pacific, Michel Hébert brings a truly global perspective to Malawi’s premier marketing gathering. Throughout his career, he has led organisational transformation, market expansion, and sustained business growth for some of the telecommunications industry’s most recognised brands.

Before joining TNM, Hébert held executive leadership positions with Orange Egypt, Ooredoo Tunisia, Djezzy Algeria, Comium Côte d’Ivoire, Digicel Papua New Guinea, Liquid Intelligent Technologies DRC, and Sudatel Group. His career also includes serving as a senior consultant with the global management consulting firm A.T. Kearney  (USA), where he advised leading telecommunications companies, including Motorola, Telstra, NTT, PT Inti, and SK Telecom, on strategy and operational excellence.

As Keynote Speaker, Hébert will unpack the conference theme by drawing on decades of practical leadership experience in highly competitive international markets. His presentation will explore how organisations can embrace innovation, lead ethically, and build sustainable businesses while remaining competitive in an increasingly dynamic global economy.

Professionals from the corporate sector, government, development organisations, SMEs, academia, and the wider business community are encouraged to attend and take advantage of this unique opportunity to learn from some of the world’s most accomplished marketing and business leaders.

Registration is now open. To register, contact imm@imm.mw

Join Malawi’s largest gathering of marketing professionals this September and discover how sustainability, ethics, and innovation are redefining the future of marketing.

2026 IMM Annual Marketing Conference

Theme: Marketing Redefined: Sustainability, Ethics and Innovation

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Yesterday, the Institute of Marketers Malawi (IMM) took another significant step in strengthening the value of professional membership by signing a Memorandum of Understanding (MoU) with HCJ Holdings. HCJ Holdings is a respected local company known for supplying premium FUCHS automotive lubricants and operating the exciting Xperience Go-Kart facility at the BICC complex.

The signing ceremony, held on the 25th of June 2026 at the Xperience Go-Kart premises within the BICC complex, marks the fourth strategic partnership secured by IMM this year.

 This alliance directly enhances the IMM Membership Value Proposition, delivering tangible, high-impact benefits to paid-up members while reinforcing our position as the premier body shaping the future of marketing in Malawi.

Exclusive Member Benefits

Through this partnership, IMM paid-up members now enjoy:

– Up to 21% discount on selected FUCHS Automotive Oils and professional oil consultation services.

– Up to 28% discount on selected Xperience Go-Kart packages at BICC.

In his address, IMM President underscored the deeper significance:

“Through this MOU, IMM members will gain enhanced access to world-class automotive lubricant solutions, technical expertise, and experiential marketing initiatives”.

The President further highlighted the board’s unwavering dedication:

 “To our IMM members, everything we do is in service of your growth. Today is another demonstration of that commitment. We will keep working to bring you partnerships and platforms that make a real difference and give you even more reason to want to belong to this prestigious body.”

IMM extends heartfelt appreciation to Alex, Shayla, and the entire HCJ Holdings team for their vision and commitment to this partnership. Together, we are building something the wider Malawian business community can point to with genuine pride.

As we continue to redefine the marketing profession in Malawi, partnerships like this reinforce why membership in IMM remains a powerful platform for ambitious professionals. Every new alliance adds real value, strengthens our community, and equips our members with practical advantages that matter, both in business and in life.

Don’t miss your opportunity to be part of this movement. Secure your place among the leaders shaping the future of marketing in Malawi and join the Institute of Marketing in Malawi.

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The Institute of Marketing in Malawi (IMM), in partnership with the Zambia Institute of Marketing (ZIM) and the Marketers Association of Zimbabwe (MAZ), is proud to announce the inaugural Regional Winter School set to take place in Lilongwe, Malawi, at the Bingu International Convention Centre from 10th to 13th June 2026. Held under the theme: “Marketing in the Digital-AI Era: Driving Sustainable Growth and Regional Competitiveness in Africa,”

The Winter School marks the beginning of a rotational regional knowledge-sharing model among the three partner nations, reinforcing long-term cooperation, institutional partnerships and cross-border professional integration within the marketing sector. The initiative seeks to:

• Encourage cross-border collaboration among practitioners and institutions.
• Equip professionals with emerging competencies in digital marketing, artificial intelligence, and data analytics;
• Build a strong shared regional marketing portfolio that positions Southern Africa competitively in the global marketplace.

George Damson, President of the Institute of Marketing in Malawi, welcomed the initiative as a strategic milestone that elevates both professional standards and Malawi’s regional standing. Mwewa Besa of the Zambia Institute of Marketing stressed the value of forging a cohesive regional professional ecosystem, while Gillian Rusike of the Marketers Association of Zimbabwe underscored the initiative’s role in advancing regional competitiveness and excellence.

Beyond professional development, the Winter School is positioned to boost educational tourism and cross-border business networking, fostering professional travel, cultural exchange, and commercial collaboration among member nations.

The initiative reflects marketing’s growing recognition as a driver of economic transformation, investment attraction, and sustainable development across Africa. Further details on programme schedules, speakers, registration, sponsorship, and partnerships will be announced through each institution’s official channels.

Issued Jointly By:
Institute of Marketing in Malawi | Malawi | imm@imm.mw
Zambia Institute of Marketing | Zambia | businessdevelopment@zimmarketing.org.zm
Marketers Association of Zimbabwe | Zimbabwe |Charity@mazim.co.zw

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Success is not only measured by what we achieve for ourselves, but by the lives we impact along the way.

As Winston Churchill once said:
“We make a living by what we get, but we make a life by what we give.”

The Institute of Marketing in Malawi (IMM) is proud to launch the “Keep a Soul Warm” Charity Campaign — a heartfelt initiative aimed at supporting vulnerable children and families under Kusewera CBO through donations of clothing, blankets, beddings, and other essential items.

As temperatures continue to drop during this cold season, many families face difficult nights without adequate warmth and comfort. Through your support, we can help restore dignity, hope, care, and human connection to those who need it most.

We are calling upon marketers, corporates, professionals, students, and the general public to join hands with IMM in making a meaningful impact within our communities.

Together, let us not only market brands, but also humanity.

To donate, Contact: 0983 47 87 09

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The Institute of Marketing in Malawi (IMM) is proud to announce a landmark Memorandum of Understanding (MoU) with Classic Travels, ushering in a new era of mobility and professional growth for marketers across the nation.

This strategic partnership is more than a corporate agreement; it is a commitment to providing seamless, cost-effective, and premium travel solutions designed specifically for the unique demands of the modern marketing professional.

Bridging Borders: A Vision for the Modern Marketer

The official signing ceremony was presided over by IMM Vice President Twikale Chirwa and Classic Travels Managing Director Janet Kawalala.

During his opening address, Mr. Chirwa invoked the timeless wisdom of the late Dr. Hastings Kamuzu Banda: “Kuyenda ndiku phunzira” (To travel is to learn). He emphasised that for marketers, travel is not a luxury; it is a functional necessity and a lifestyle.

“This partnership is a step in the right direction,” Chirwa noted. “The Institute remains steadfast in placing marketers in positions of influence and increasing the tangible benefits for our paid members.”

Designed for Professionals on the Move

Understanding the high-pressure, fast-paced nature of the industry, Janet Kawalala highlighted that this collaboration seeks to make travel easier, more affordable, and more rewarding for professionals and their families alike.

“We understand the nature of marketing professionals, who are always on the move, attending conferences, exploring new markets, and building networks across borders,” said Kawalala.

By removing the logistical friction often associated with international travel, IMM and Classic Travels are ensuring that Malawi’s marketing talent can focus on what they do best: building brands and growing the economy.

Exclusive Perks for IMM Members

This partnership unlocks a suite of high-value benefits accessible only to paid IMM members. Whether you are traveling for a regional summit or a well-deserved family holiday, your membership now goes further:

• 20% Discount on Airfares: Significant savings on high-demand routes, including Dubai, Cape Town, Johannesburg, Zanzibar, and Lusaka.
• Negotiated Hotel Rates: Access to special pricing at top-rated accommodations worldwide.
• Accessible Payment Plans: Flexible installments for holiday packages to make premium travel more affordable.
• 24/7 Dedicated Support: Professional assistance with bookings, visa guidance, and round-the-clock customer care.

If you haven’t renewed your membership yet, ensure you do so before the 30th April 2026 deadline to take full advantage of this partnership and our other exclusive packages, including the Marketer a Pente and Vanguard Life Assurance benefits.

Elevate your career. Expand your horizons.

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Dear IMM Members and Marketing Professionals,

In Malawi’s close-knit marketing community, belonging to the right circle makes all the difference. For years, staying connected meant dealing with scattered emails, paper forms, and small frustrations that quietly pulled us away from what truly matters.

Today, that changes.

We are proud to launch the IMM Membership Sync App, Malawi’s first mobile app created exclusively for our members. It brings together everything you value about IMM into one elegant, secure place on your phone.

What the App Offers You

• Instant announcements and industry insights
• One-tap event registration for workshops and major conferences
• A quicker method to secure payments for fees, renewals and tickets
• Real-time membership status and a smart digital membership card

Why This Matters?

This app is more than technology; it is a statement of pride in your professional identity.

It gives you convenience that frees up your time so you can focus on growth instead of administrative tasks. No more chasing updates or information. Everything you need from your Institute is now just a tap away.

You stay visibly part of the IMM family; this app keeps you inside the circle where opportunities are shared, and relationships are built.

Carrying your digital IMM membership card, receiving priority updates, and being among the first to access exclusive content tells the market you are serious about your craft.

Whether you are a corporate leader, rising manager, young professional, or entrepreneur, this app strengthens your place in the profession and makes your IMM membership feel even more valuable every single day.

Ready to Step In?

It only takes a minute to join this next level:

1. Download the myIMM App from Google Play Store.
2. Search for “myIMM App” or use the following link: https://play.google.com/store/apps/details?id=mw.imm.admin.app.
3. Or by using the following link for iOS users: https://members.imm.mw/.
4. Log in by registering your account and completing your profile.

Download the app today and feel the difference of truly belonging to something bigger.

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The Institute of Marketing in Malawi (IMM) successfully hosted its first-ever Women in Marketing Brunch on Saturday, 28th March 2026, at the Protea Hotel by Marriott Ryalls in Blantyre. Held under the theme “Give to Gain” in commemoration of Women’s Month, the event brought together dynamic women in marketing, business, and leadership for a day of insightful conversations, networking, and memorable experiences.

The event was officially opened by IMM President, Mr George Damson, who reaffirmed the Institute’s commitment to creating platforms that foster networking, professional growth, and empowerment for women in marketing. He warmly welcomed the keynote speaker, South African author and strategist Nicky Verd, and expressed gratitude to its partners, Vanguard Life Assurance Limited and Platinum Z, at the function.

Keynote Address: Future Ready Woman – Thriving in Disruption

Nicky Verd delivered a powerful and thought-provoking keynote titled “Future Ready Woman: Thriving in Disruption”. Drawing from her personal journey of being laid off to discovering the world of Artificial Intelligence, she encouraged women to take charge of change rather than fear it.

Key highlights from her address included:

•           “Whether by circumstance or by deliberate choice, your life will be disrupted.”

•           “When you initiate your own disruption, you can control it.”

Nicky emphasised that every industry is being transformed by technology and urged participants not to fear AI, but to embrace it as the new infrastructure for business and innovation.

Insightful Panel Discussion

The keynote was followed by a vibrant panel discussion on “The Complete Woman: Career, Business and Life”, moderated by IMM Director of Income Generation, Nicole Meki. The panel featured three accomplished leaders:

•           Thokozani Kamkondo Sande – Managing Director, Airtel Money Malawi

•           Lesandra Koreia – Managing Director, Corporate Graphics

•           Taleetha Bowler – Marketing & Partner Lead, Mukuru Money Transfer

The panelists shared honest, practical insights drawn from their own experiences. They spoke about balancing multiple roles as women, the importance of results-driven performance, maintaining integrity in business, prioritising health and well-being, and giving full attention to whatever role one is playing at any given moment.

Immersive Experiences

Adding a delightful touch to the day, Wezi Mzumara of Kwanza Cocoa led a 45-minute interactive chocolate tasting session. Participants explored the journey from raw cocoa to finished artisan chocolates and bonbons, including unique Malawian flavours such as kambuzi-infused creations. Wezi inspired many to consider opportunities in cocoa farming and chocolate making.

The day concluded with an engaging session on Personal Branding by Fatrah Kawinga, who shared the key pillars of building a strong personal brand and her own journey of intentional brand evolution.

The first-ever Women in Marketing Brunch was an enjoyable affair, being a day of inspiration, learning, networking, and enjoyment. To every visionary woman who showed up, showed out, and made the first-ever Women in Marketing Brunch truly unforgettable, thank you!

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The Institute of Marketing in Malawi (IMM) was invited by the MUBAS Marketing Student Society (MASS) to their welcoming function held under the theme: “Establishing the Foundation – A Pathway to Marketing Excellence.”

The event aimed to engage, inspire, and motivate Malawi’s future marketing professionals as they embark on their academic and professional journey.

During the function, IMM President George Damson, accompanied by the Director of Communications and the secretariat, interacted closely with the students.

Mr. Damson encouraged the young marketers to build strong foundations for their careers and personally boosted their spirits by sponsoring the IMM membership fees for 10 MASS students. He also generously provided 3 tickets to the upcoming Women in Marketing Brunch Event, scheduled for 28th March 2026 at Ryalls Hotel in Blantyre.

The Director of Communications, Mr. Daniel Ngwira further energized the atmosphere by hosting a lively competition, with winners receiving various IMM regalia and memorabilia. In a delightful surprise, he introduced musician Paul Kachala, who delivered an exciting live performance for the students.

IMM recognizes the critical importance of grooming and empowering the next generation of marketers. As part of its ongoing commitment to the development of the marketing profession in Malawi, the Institute aims to intensify its efforts in supporting the professional growth of young marketing talents across the country.

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