The Institute of Marketing in Malawi (IMM) is proud to announce a landmark Memorandum of Understanding (MoU) with Classic Travels, ushering in a new era of mobility and professional growth for marketers across the nation.

This strategic partnership is more than a corporate agreement; it is a commitment to providing seamless, cost-effective, and premium travel solutions designed specifically for the unique demands of the modern marketing professional.

Bridging Borders: A Vision for the Modern Marketer

The official signing ceremony was presided over by IMM Vice President Twikale Chirwa and Classic Travels Managing Director Janet Kawalala.

During his opening address, Mr. Chirwa invoked the timeless wisdom of the late Dr. Hastings Kamuzu Banda: “Kuyenda ndiku phunzira” (To travel is to learn). He emphasised that for marketers, travel is not a luxury; it is a functional necessity and a lifestyle.

“This partnership is a step in the right direction,” Chirwa noted. “The Institute remains steadfast in placing marketers in positions of influence and increasing the tangible benefits for our paid members.”

Designed for Professionals on the Move

Understanding the high-pressure, fast-paced nature of the industry, Janet Kawalala highlighted that this collaboration seeks to make travel easier, more affordable, and more rewarding for professionals and their families alike.

“We understand the nature of marketing professionals, who are always on the move, attending conferences, exploring new markets, and building networks across borders,” said Kawalala.

By removing the logistical friction often associated with international travel, IMM and Classic Travels are ensuring that Malawi’s marketing talent can focus on what they do best: building brands and growing the economy.

Exclusive Perks for IMM Members

This partnership unlocks a suite of high-value benefits accessible only to paid IMM members. Whether you are traveling for a regional summit or a well-deserved family holiday, your membership now goes further:

• 20% Discount on Airfares: Significant savings on high-demand routes, including Dubai, Cape Town, Johannesburg, Zanzibar, and Lusaka.
• Negotiated Hotel Rates: Access to special pricing at top-rated accommodations worldwide.
• Accessible Payment Plans: Flexible installments for holiday packages to make premium travel more affordable.
• 24/7 Dedicated Support: Professional assistance with bookings, visa guidance, and round-the-clock customer care.

If you haven’t renewed your membership yet, ensure you do so before the 30th April 2026 deadline to take full advantage of this partnership and our other exclusive packages, including the Marketer a Pente and Vanguard Life Assurance benefits.

Elevate your career. Expand your horizons.

The post IMM and Classic Travels Partner to Elevate the Marketer’s Lifestyle appeared first on Institute of Marketing in Malawi.

Dear IMM Members and Marketing Professionals,

In Malawi’s close-knit marketing community, belonging to the right circle makes all the difference. For years, staying connected meant dealing with scattered emails, paper forms, and small frustrations that quietly pulled us away from what truly matters.

Today, that changes.

We are proud to launch the IMM Membership Sync App, Malawi’s first mobile app created exclusively for our members. It brings together everything you value about IMM into one elegant, secure place on your phone.

What the App Offers You

• Instant announcements and industry insights
• One-tap event registration for workshops and major conferences
• A quicker method to secure payments for fees, renewals and tickets
• Real-time membership status and a smart digital membership card

Why This Matters?

This app is more than technology; it is a statement of pride in your professional identity.

It gives you convenience that frees up your time so you can focus on growth instead of administrative tasks. No more chasing updates or information. Everything you need from your Institute is now just a tap away.

You stay visibly part of the IMM family; this app keeps you inside the circle where opportunities are shared, and relationships are built.

Carrying your digital IMM membership card, receiving priority updates, and being among the first to access exclusive content tells the market you are serious about your craft.

Whether you are a corporate leader, rising manager, young professional, or entrepreneur, this app strengthens your place in the profession and makes your IMM membership feel even more valuable every single day.

Ready to Step In?

It only takes a minute to join this next level:

1. Download the myIMM App from Google Play Store.
2. Search for “myIMM App” or use the following link: https://play.google.com/store/apps/details?id=mw.imm.admin.app.
3. Or by using the following link for iOS users: https://members.imm.mw/.
4. Log in by registering your account and completing your profile.

Download the app today and feel the difference of truly belonging to something bigger.

The post IMM Launches the First Membership Sync App: Your Professional Home, Now in Your Pocket appeared first on Institute of Marketing in Malawi.

The Institute of Marketing in Malawi (IMM) successfully hosted its first-ever Women in Marketing Brunch on Saturday, 28th March 2026, at the Protea Hotel by Marriott Ryalls in Blantyre. Held under the theme “Give to Gain” in commemoration of Women’s Month, the event brought together dynamic women in marketing, business, and leadership for a day of insightful conversations, networking, and memorable experiences.

The event was officially opened by IMM President, Mr George Damson, who reaffirmed the Institute’s commitment to creating platforms that foster networking, professional growth, and empowerment for women in marketing. He warmly welcomed the keynote speaker, South African author and strategist Nicky Verd, and expressed gratitude to its partners, Vanguard Life Assurance Limited and Platinum Z, at the function.

Keynote Address: Future Ready Woman – Thriving in Disruption

Nicky Verd delivered a powerful and thought-provoking keynote titled “Future Ready Woman: Thriving in Disruption”. Drawing from her personal journey of being laid off to discovering the world of Artificial Intelligence, she encouraged women to take charge of change rather than fear it.

Key highlights from her address included:

•           “Whether by circumstance or by deliberate choice, your life will be disrupted.”

•           “When you initiate your own disruption, you can control it.”

Nicky emphasised that every industry is being transformed by technology and urged participants not to fear AI, but to embrace it as the new infrastructure for business and innovation.

Insightful Panel Discussion

The keynote was followed by a vibrant panel discussion on “The Complete Woman: Career, Business and Life”, moderated by IMM Director of Income Generation, Nicole Meki. The panel featured three accomplished leaders:

•           Thokozani Kamkondo Sande – Managing Director, Airtel Money Malawi

•           Lesandra Koreia – Managing Director, Corporate Graphics

•           Taleetha Bowler – Marketing & Partner Lead, Mukuru Money Transfer

The panelists shared honest, practical insights drawn from their own experiences. They spoke about balancing multiple roles as women, the importance of results-driven performance, maintaining integrity in business, prioritising health and well-being, and giving full attention to whatever role one is playing at any given moment.

Immersive Experiences

Adding a delightful touch to the day, Wezi Mzumara of Kwanza Cocoa led a 45-minute interactive chocolate tasting session. Participants explored the journey from raw cocoa to finished artisan chocolates and bonbons, including unique Malawian flavours such as kambuzi-infused creations. Wezi inspired many to consider opportunities in cocoa farming and chocolate making.

The day concluded with an engaging session on Personal Branding by Fatrah Kawinga, who shared the key pillars of building a strong personal brand and her own journey of intentional brand evolution.

The first-ever Women in Marketing Brunch was an enjoyable affair, being a day of inspiration, learning, networking, and enjoyment. To every visionary woman who showed up, showed out, and made the first-ever Women in Marketing Brunch truly unforgettable, thank you!

The post Women in Marketing Brunch: “Give to Gain”, A Memorable First for Malawi appeared first on Institute of Marketing in Malawi.

The Institute of Marketing in Malawi (IMM) was invited by the MUBAS Marketing Student Society (MASS) to their welcoming function held under the theme: “Establishing the Foundation – A Pathway to Marketing Excellence.”

The event aimed to engage, inspire, and motivate Malawi’s future marketing professionals as they embark on their academic and professional journey.

During the function, IMM President George Damson, accompanied by the Director of Communications and the secretariat, interacted closely with the students.

Mr. Damson encouraged the young marketers to build strong foundations for their careers and personally boosted their spirits by sponsoring the IMM membership fees for 10 MASS students. He also generously provided 3 tickets to the upcoming Women in Marketing Brunch Event, scheduled for 28th March 2026 at Ryalls Hotel in Blantyre.

The Director of Communications, Mr. Daniel Ngwira further energized the atmosphere by hosting a lively competition, with winners receiving various IMM regalia and memorabilia. In a delightful surprise, he introduced musician Paul Kachala, who delivered an exciting live performance for the students.

IMM recognizes the critical importance of grooming and empowering the next generation of marketers. As part of its ongoing commitment to the development of the marketing profession in Malawi, the Institute aims to intensify its efforts in supporting the professional growth of young marketing talents across the country.

The post IMM Inspires Future Marketers at MUBAS Marketing Student Society Welcoming Event appeared first on Institute of Marketing in Malawi.

A proud and historic moment for the marketing profession in Malawi has been achieved as the Institute of Marketing in Malawi (IMM) officially joins the World Federation of Advertisers (WFA), a prestigious global network of marketing industry associations representing brand marketers across more than 69 countries.

This significant development places Malawi on the global marketing map, making it the 7th African nation to be admitted into the WFA community, alongside South Africa, Kenya, Nigeria, Morocco, Cameroon and Zimbabwe.

Joining the WFA marks a major step forward for IMM and its members, unlocking access to a wealth of global opportunities. Through this affiliation, members will benefit from world-class knowledge and research, increased collaboration through international networking platforms, timely regulatory insights, and exposure to global industry standards and best practices. Additionally, IMM members will gain access to exclusive global events that shape the future of marketing.

This milestone reinforces IMM’s commitment to advancing the marketing profession in Malawi by aligning with global standards and fostering innovation, professionalism, and growth within the industry.

As the marketing landscape continues to evolve in an increasingly digital and interconnected world, this partnership positions Malawi’s marketers to remain competitive, relevant, and forward-thinking on the global stage.

This is more than just a membership it is a bold step toward elevating Malawi’s marketing community and strengthening its voice within the international arena.

The post IMM Joins the World Federation of Advertisers, Marking a Historic Milestone for Malawi appeared first on Institute of Marketing in Malawi.

The Institute of Marketing in Malawi is proud to host the Women in Marketing Brunch, a special gathering of women in business from across Malawi. This inspiring event will take place on 28th March 2026, from 10:00 AM to 2:00 PM at the Protea Hotel by Marriott Blantyre Ryalls.

Designed for women in sales, marketing, entrepreneurship, management, and leadership, the brunch offers a unique opportunity to connect, share experiences, and gain insights from industry experts. Attendees can look forward to engaging talks, interactive sessions, and networking opportunities that will empower them to thrive in today’s dynamic business landscape.

Event Highlights

• Inspiring talks from leading voices in marketing, business, and innovation
• Interactive sessions and panel discussions
• Networking opportunities with women leaders, entrepreneurs, and professionals
• Practical insights and strategies for career growth and business success

Event Details

• Date: 28th March 2026
• Time: 10:00 AM – 2:00 PM
• Venue: Protea Hotel by Marriott Blantyre Ryalls
• Participation Fee: MWK 250,000

This is more than just a brunch; it’s a platform for women to share ideas, build connections, and lead the future of marketing and business in Malawi.

Reserve your seat today and be part of this empowering experience.

The post Women in Marketing Brunch: Connect, Learn, and Lead appeared first on Institute of Marketing in Malawi.

Get your copy of the IMM 2026 Calendar of Events from the link below.

The post The IMM 2026 Calendar of Events appeared first on Institute of Marketing in Malawi.

Vanguard Life Assurance Managing Director, Dr. Lilian Moyo, said the product has been introduced to help IMM members cope with the growing financial pressures during times of loss.

“This plan is designed specifically for you, the paid-up members of the IMM. We recognize that our profession is diverse, ranging from the 16-year-olds who are studying and preparing to enter the workforce, to the seasoned experts in their golden years who are mentoring the new generation of marketers,” she said. She added that the IMM Group Funeral Plan is a promise of dignity, offering cash benefits to members whether the cause of death is natural, illness, or accidental.

IMM President, Mr. George Damson, emphasized that the initiative demonstrates IMM’s commitment to members not only professionally but also personally, highlighting solidarity, compassion, and responsibility.ecurity and peace of mind exclusively for paid-up IMM members.

The post IMM Introduces Group Funeral Plan in Partnership with Vanguard Life Assurance appeared first on Institute of Marketing in Malawi.

Marketer of the Year – Norah Chavula-Chirwa (Airtel Malawi)

PR Personality of the Year – Akossa Hiwa (National Bank)

Best Sales Personality – Eugene Chinkhandwe (FDH Bank)

Emerging Marketer of the Year – Ibrahim Chapeyama (National Bank)

Creative Artist of the Year – Jing Basten (Simply Black)

Customer Service Personality – Sibusiso Nyasulu (NBS Bank)

Advertising Agency of the Year – Simply Black 

Innovative Idea of the Year – First Capital Bank (POS)

Outstanding SME Initiative – National Bank (SME Month)

Social Media Campaign – Airtel Malawi (Top 8)

Radio Commercial of the Year – FDH Bank (Instaloan)

TV Commercial of the Year – NICO Life (Dekhani Funeral Plan)

Print Commercial of the Year – National Bank (16 Pa Mo)

Outdoor Commercial of the Year – Airtel Malawi (ChezaFaya)

Internationally Adapted Campaign of the Year – Standard Bank (Financial Fitness Academy)

People’s Brand of the Year – Betway Malawi 

Local Marketing Campaign (Brand) – Airtel Malawi (Top 8)

Local Marketing Campaign (Product) – Standard Bank (Yours247)

Best customer service organization of the year  – NBS Bank 

Internal Engagement Initiative of the Year – NBS Bank (Count on Me)

CSR Initiative of the Year – National Bank (Integrated CSI Programme)

Brand Malawi Initiative – National Bank (Export Growth Programme)

Marketing Team of the Year – National Bank of Malawi 

The post 2025 IMM Marketing Excellence Awards Winners appeared first on Institute of Marketing in Malawi.

The post IMM Swing To Serve Golf Tournament appeared first on Institute of Marketing in Malawi.