On 5th March 2024, The Institute of Marketing in Malawi (IMM) held fruitful discussions with the Technical Entrepreneurial and Vocational Education and Training Authority (TEVETA) in Lilongwe. The IMM team was led by the President Isabel Kachinjika, Education and Training Director Mercy Kamanga and Council Secretary Fanny Namonde.

The meeting saw IMM and TEVETA partnering to develop a local marketing curriculum. The development of a local marketing curriculum bodes well with the upcoming Marketing Bill that IMM has submitted to government. Members will be kept abreast of the progress of this partnership with TEVETA.

Our objective:

To initiate the development of a locally tailored Marketing curriculum. This endeavor aligns perfectly with our ongoing efforts to advocate for the Marketing Bill in Parliament. Crafting a curriculum that reflects the unique needs and challenges of Malawian marketers is pivotal for our profession’s growth and sustainability.

Why is this initiative so crucial:

1️⃣ Empowering Malawian Marketers: A localized curriculum ensures that our marketers are equipped with the skills and knowledge necessary to thrive in our specific market landscape. By addressing our country’s unique marketing dynamics, we empower professionals to navigate challenges effectively and seize opportunities with confidence.

2️⃣ Fostering Economic Growth: A well-trained marketing workforce is indispensable for driving economic prosperity. By nurturing local talent through tailored education, we strengthen businesses, attract investments, and ultimately contribute to the nation’s overall development.

3️⃣ Elevating the Marketing Profession: Establishing a local curriculum underscores the professionalism and credibility of our field. It demonstrates our commitment to excellence and ensures that our marketers are globally competitive while also ensuring that learning institutions adhere to prescribed teaching standards.

For more updates, follow us on Social Media:

LinkedIn: www.linkedin.com/company/institute-of-marketing-in-malawi

Facebook: www.facebook.com/instituteofmarketinginmalawi/

Instagram: www.instagram.com/immalawi/

Twitter: twitter.com/IMM265

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