The Institute of Marketing in Malawi (IMM) is excited to announce that submissions are now officially open for the 2026 IMM Marketing Excellence Awards, allowing Malawi’s brightest marketers, brands, agencies, public institutions, SMEs, creatives, and sales professionals to compete for the industry’s highest recognition.

Held at the 2026 IMM Annual Marketing Conference, the Marketing Excellence Awards celebrate the ideas, campaigns, people, and organisations that are redefining marketing as we know it through creativity, innovation, measurable impact, and business excellence.

This year’s conference theme is “Marketing Redefined: Sustainability, Ethics and Innovation.” This shows how marketing is evolving its role in driving responsible business growth. The awards seek to recognise professionals and organisations that not only achieve outstanding results but also shape the future of marketing in Malawi.

Celebrating Excellence Across the Marketing Profession

The 2026 Awards feature 18 categories, spanning the full breadth of the marketing profession. From marketing prowess and outstanding sales performance to creative excellence, innovation, advertising, public relations, customer engagement, and corporate social responsibility, the awards recognise the individuals and organisations raising the standard for marketing in Malawi.

Whether you have delivered an impactful marketing campaign, produced an exceptional commercial, built an innovative brand, transformed customer experiences, or led business growth through strategic marketing, there is a category designed to showcase your achievements.

Key Dates and Entry Information

Submission Period

• Entries Open: 29 June 2026
• Submission Deadline: 17 July 2026

Entry Fees

• Individual Categories – MK50,000
• General & Group Categories – MK100,000
• Advertising Categories – MK200,000

Please note that:

• Applicants must be fully paid-up IMM members.
• Only fully paid submissions will be considered for judging.
• Eligible work should have been completed between November 2025 and the submission deadline.

Every successful campaign begins with an idea. Every great marketer has a story of impact. The IMM Marketing Excellence Awards provide the platform to celebrate those stories and honour the professionals and organisations driving Malawi’s marketing industry forward.

Submit your entry here:
www.imm.mw/award-submissions/

The 2026 IMM Marketing Excellence Awards will culminate in the prestigious Marketing Excellence Awards Gala, to be held during the 2026 IMM Annual Marketing Conference this September at Sunbird Nkopola Lodge, Mangochi, where the industry’s finest marketers will gather to celebrate excellence, innovation, and the future of marketing.

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The Institute of Marketing in Malawi (IMM) is pleased to announce Michel A. Hébert, Chief Executive Officer of Telekom Networks Malawi (TNM), as the Keynote Speaker for the 2026 IMM Annual Marketing Conference, scheduled for this September from the 3^rd to the fifth at Sunbird Nkopola Lodge in Mangochi.

With more than 25 years of executive leadership experience spanning Africa, the Middle East, North America, and Asia-Pacific, Michel Hébert brings a truly global perspective to Malawi’s premier marketing gathering. Throughout his career, he has led organisational transformation, market expansion, and sustained business growth for some of the telecommunications industry’s most recognised brands.

Before joining TNM, Hébert held executive leadership positions with Orange Egypt, Ooredoo Tunisia, Djezzy Algeria, Comium Côte d’Ivoire, Digicel Papua New Guinea, Liquid Intelligent Technologies DRC, and Sudatel Group. His career also includes serving as a senior consultant with the global management consulting firm A.T. Kearney  (USA), where he advised leading telecommunications companies, including Motorola, Telstra, NTT, PT Inti, and SK Telecom, on strategy and operational excellence.

As Keynote Speaker, Hébert will unpack the conference theme by drawing on decades of practical leadership experience in highly competitive international markets. His presentation will explore how organisations can embrace innovation, lead ethically, and build sustainable businesses while remaining competitive in an increasingly dynamic global economy.

Professionals from the corporate sector, government, development organisations, SMEs, academia, and the wider business community are encouraged to attend and take advantage of this unique opportunity to learn from some of the world’s most accomplished marketing and business leaders.

Registration is now open. To register, contact imm@imm.mw

Join Malawi’s largest gathering of marketing professionals this September and discover how sustainability, ethics, and innovation are redefining the future of marketing.

2026 IMM Annual Marketing Conference

Theme: Marketing Redefined: Sustainability, Ethics and Innovation

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Yesterday, the Institute of Marketers Malawi (IMM) took another significant step in strengthening the value of professional membership by signing a Memorandum of Understanding (MoU) with HCJ Holdings. HCJ Holdings is a respected local company known for supplying premium FUCHS automotive lubricants and operating the exciting Xperience Go-Kart facility at the BICC complex.

The signing ceremony, held on the 25th of June 2026 at the Xperience Go-Kart premises within the BICC complex, marks the fourth strategic partnership secured by IMM this year.

 This alliance directly enhances the IMM Membership Value Proposition, delivering tangible, high-impact benefits to paid-up members while reinforcing our position as the premier body shaping the future of marketing in Malawi.

Exclusive Member Benefits

Through this partnership, IMM paid-up members now enjoy:

– Up to 21% discount on selected FUCHS Automotive Oils and professional oil consultation services.

– Up to 28% discount on selected Xperience Go-Kart packages at BICC.

In his address, IMM President underscored the deeper significance:

“Through this MOU, IMM members will gain enhanced access to world-class automotive lubricant solutions, technical expertise, and experiential marketing initiatives”.

The President further highlighted the board’s unwavering dedication:

 “To our IMM members, everything we do is in service of your growth. Today is another demonstration of that commitment. We will keep working to bring you partnerships and platforms that make a real difference and give you even more reason to want to belong to this prestigious body.”

IMM extends heartfelt appreciation to Alex, Shayla, and the entire HCJ Holdings team for their vision and commitment to this partnership. Together, we are building something the wider Malawian business community can point to with genuine pride.

As we continue to redefine the marketing profession in Malawi, partnerships like this reinforce why membership in IMM remains a powerful platform for ambitious professionals. Every new alliance adds real value, strengthens our community, and equips our members with practical advantages that matter, both in business and in life.

Don’t miss your opportunity to be part of this movement. Secure your place among the leaders shaping the future of marketing in Malawi and join the Institute of Marketing in Malawi.

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The Institute of Marketing in Malawi (IMM), in partnership with the Zambia Institute of Marketing (ZIM) and the Marketers Association of Zimbabwe (MAZ), is proud to announce the inaugural Regional Winter School set to take place in Lilongwe, Malawi, at the Bingu International Convention Centre from 10th to 13th June 2026. Held under the theme: “Marketing in the Digital-AI Era: Driving Sustainable Growth and Regional Competitiveness in Africa,”

The Winter School marks the beginning of a rotational regional knowledge-sharing model among the three partner nations, reinforcing long-term cooperation, institutional partnerships and cross-border professional integration within the marketing sector. The initiative seeks to:

• Encourage cross-border collaboration among practitioners and institutions.
• Equip professionals with emerging competencies in digital marketing, artificial intelligence, and data analytics;
• Build a strong shared regional marketing portfolio that positions Southern Africa competitively in the global marketplace.

George Damson, President of the Institute of Marketing in Malawi, welcomed the initiative as a strategic milestone that elevates both professional standards and Malawi’s regional standing. Mwewa Besa of the Zambia Institute of Marketing stressed the value of forging a cohesive regional professional ecosystem, while Gillian Rusike of the Marketers Association of Zimbabwe underscored the initiative’s role in advancing regional competitiveness and excellence.

Beyond professional development, the Winter School is positioned to boost educational tourism and cross-border business networking, fostering professional travel, cultural exchange, and commercial collaboration among member nations.

The initiative reflects marketing’s growing recognition as a driver of economic transformation, investment attraction, and sustainable development across Africa. Further details on programme schedules, speakers, registration, sponsorship, and partnerships will be announced through each institution’s official channels.

Issued Jointly By:
Institute of Marketing in Malawi | Malawi | imm@imm.mw
Zambia Institute of Marketing | Zambia | businessdevelopment@zimmarketing.org.zm
Marketers Association of Zimbabwe | Zimbabwe |Charity@mazim.co.zw

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Success is not only measured by what we achieve for ourselves, but by the lives we impact along the way.

As Winston Churchill once said:
“We make a living by what we get, but we make a life by what we give.”

The Institute of Marketing in Malawi (IMM) is proud to launch the “Keep a Soul Warm” Charity Campaign — a heartfelt initiative aimed at supporting vulnerable children and families under Kusewera CBO through donations of clothing, blankets, beddings, and other essential items.

As temperatures continue to drop during this cold season, many families face difficult nights without adequate warmth and comfort. Through your support, we can help restore dignity, hope, care, and human connection to those who need it most.

We are calling upon marketers, corporates, professionals, students, and the general public to join hands with IMM in making a meaningful impact within our communities.

Together, let us not only market brands, but also humanity.

To donate, Contact: 0983 47 87 09

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A proud and historic moment for the marketing profession in Malawi has been achieved as the Institute of Marketing in Malawi (IMM) officially joins the World Federation of Advertisers (WFA), a prestigious global network of marketing industry associations representing brand marketers across more than 69 countries.

This significant development places Malawi on the global marketing map, making it the 7th African nation to be admitted into the WFA community, alongside South Africa, Kenya, Nigeria, Morocco, Cameroon and Zimbabwe.

Joining the WFA marks a major step forward for IMM and its members, unlocking access to a wealth of global opportunities. Through this affiliation, members will benefit from world-class knowledge and research, increased collaboration through international networking platforms, timely regulatory insights, and exposure to global industry standards and best practices. Additionally, IMM members will gain access to exclusive global events that shape the future of marketing.

This milestone reinforces IMM’s commitment to advancing the marketing profession in Malawi by aligning with global standards and fostering innovation, professionalism, and growth within the industry.

As the marketing landscape continues to evolve in an increasingly digital and interconnected world, this partnership positions Malawi’s marketers to remain competitive, relevant, and forward-thinking on the global stage.

This is more than just a membership it is a bold step toward elevating Malawi’s marketing community and strengthening its voice within the international arena.

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Vanguard Life Assurance Managing Director, Dr. Lilian Moyo, said the product has been introduced to help IMM members cope with the growing financial pressures during times of loss.

“This plan is designed specifically for you, the paid-up members of the IMM. We recognize that our profession is diverse, ranging from the 16-year-olds who are studying and preparing to enter the workforce, to the seasoned experts in their golden years who are mentoring the new generation of marketers,” she said. She added that the IMM Group Funeral Plan is a promise of dignity, offering cash benefits to members whether the cause of death is natural, illness, or accidental.

IMM President, Mr. George Damson, emphasized that the initiative demonstrates IMM’s commitment to members not only professionally but also personally, highlighting solidarity, compassion, and responsibility.ecurity and peace of mind exclusively for paid-up IMM members.

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