Meet The Panelists:

Daisy Vakarathiwe Kambalame – A Visionary Leader in Business and Trade

At the helm of the Malawi Confederation of Chambers of Commerce and Industry (MCCCI) stands Ms. Daisy Vakarathiwe Kambalame as CEO, a seasoned development specialist with a formidable track record in international trade, economics and business development. Armed with a Bachelor of Science from the University of Malawi (Chancellor College) and a Master of Science in Business Economics from the University of Reading (UK), she blends academic experience with practical industry expertise.

Beyond her leadership at MCCCI, Kambalame serves as a Board Director for the Cotton Farmers Association (COFAM) and imparts knowledge as a part-time lecturer in Business Ethics. Her expertise ranges from corporate social responsibility, business planning, sustainable business practices, environmental awareness, and international relations—making her a force in shaping Malawi’s business landscape.

Dr. Bertha Bangara-Chikadza – A Leading Economist Shaping Policy and Academia

As the President of the Economics Association of Malawi (ECAMA) and a Senior Lecturer at the University of Malawi’s Department of Economics, Dr. Bertha Bangara-Chikadza is a powerhouse in economic thought leadership. Specializing in macroeconomics, she has dedicated her career to shaping policies that drive Malawi’s economic growth.

Her academic journey includes a Doctorate in Economics from the University of Cape Town, where she continues to contribute as a Post-Doctoral Research Fellow. Before joining the academia, she was an integral part of the Ministry of Industry and Trade, further cementing her influence in policy-making. With a wealth of experience in both governance and research, Dr. Bangara-Chikadza is a leading voice in economic strategy and policy formulation.

Mayamiko Nkoloma – The Innovator Bridging Technology and Development

A visionary entrepreneur and academic, Mayamiko Nkoloma is the founder and CEO of iMoSyS, a pioneering technology company revolutionizing Malawi’s digital landscape. In addition to leading iMoSyS, he is a full-time lecturer at the Malawi University of Business and Applied Sciences (MUBAS) and a lead consultant for the Ministry of Health’s NTP project.

Nkoloma holds a Master of Science in Wireless Communication Systems from the University of Sheffield and is currently pursuing a PhD in Innovation and Development at the Malawi University of Science and Technology (MUST). His groundbreaking projects, including TB eHealth Development for Community Intervention and a Water Management System for Malawi, showcase his commitment to using technology as a tool for national progress.

Shaping Malawi’s Future – The Three in Summary

These three individuals represent the intersection of leadership, academia, and innovation—driving economic, business, and technological advancements in Malawi. Whether in boardrooms, classrooms, or research labs, their contributions are shaping the nation’s future in profound ways.

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This webinar will be facilitated by Jose Alfaro, a seasoned marketing strategist with expertise in digital automation and cost-effective technology deployment. Currently working at Sabin Vaccine Institute, Alfaro leverages Generative Pre-trained Transformers (GPTs) to revolutionize communications workflows, enhance campaign precision, and maximize ROI – even on a tight budget.

Alfaro’s pioneering approach to AI drives significant operational efficiencies and scalable marketing solutions.

Join us on Wednesday, June 26th 2024 for this Exciting Webinar!

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This Member-Exclusive Webinar will be facilitated by James Chiku Kaphale.

About James Kaphale:

James Chiku Kaphale is a Lawyer, Administrator and Academician. Until recently, he was the Executive Director for Competition and Fair Trading Commission (CFTC) where he was regulating competition of trade in goods and services in Malawi. Previously he worked as Director of Legal Services at Malawi Communications Regulatory Authority (MACRA), Director of Corporate Services and Administration at Malawi Housing Corporation (MHC) and Director of Administration and Company Secretary for ADMARC Limited.

He holds a Master of Laws (LLM) Degree majoring in Commercial Law from University of Minnesota in USA, an Executive Master of Communications Management (EMCM) from Buckinghamshire New University in United Kingdom, a Master of Business Administration (MBA) Degree from University of Malawi and a Bachelor of Laws (Honours) Degree from Chancellor College in Zomba.

Currently, he is finalizing a PhD in Public Administration and Management at University of Malawi. He lectures Commercial Law and Labour Law at Catholic University of Malawi.

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The webinar will be facilitated by Bongani Chinkanda, who will make a presentation on how marketers can craft compelling narratives to drive integrated brand experiences.

Get to Know Bongani:

Born and raised in Malawi, Bongani Chinkanda was schooled in Harare, Zimbabwe before completing a degree at Rhodes University in Grahamstown.

Bongani is a strong believer in solving client business problems, specializing in the youth and mass markets, and is passionate about bringing big ideas to the people. He has a passion for developing entrepreneurs and leaders in the Creative Economy.

Bongani worked in trade and shopper marketing for companies including: Unilever, BP, Kraft Foods and Kimberly Clark from 2003 until 2008 before embarking on a career in advertising. He founded Dzuwa Media in 2008 to serve as a promotional goods supplier to the Malawian and Zimbabwean markets, growing into a brand activations agency with a mass market focus that included work in Namibia, Botswana and South Africa in 2010. Their blue chip clients included SAB, Colgate and Hollard.

In 2016, they merged with Stretch Marketing, now Elevator, to further extend their middle and mass market offering. In joining HDI Youth Marketeers in November 2017, Bongani’s dream of “African Brand Stories” was reignited through the growth of HDI’s collective. This passion has led to HDI expanding its presence in 2 more markets (Zimbabwe & Ghana) adding to Nigeria, Kenya, Ethiopia and Uganda. In May 2020, inspired by his entrepreneurial hunger, he transitioned from being CEO of HDI to Founder of Diaries of a Salesman & Managing Director of Bravado, A Brave Group Company.

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The training, to be held on March 8 2024 at Amaryllis Hotel in Blantyre from 8:30am to 4:00pm, will be facilitated by Sales Hub Director Michael Khomani and Nico Holdings plc Customer Experience Manager Nicole Ngulube, who will both bring vast knowledge in the area of customer experience.

The fee for attending this Training is MWK165,000.00 per person. Lunch and Refreshments will be provided.

All paid-up IMM Members will enjoy a 10% Discount.

Limited spaces available, so reserve your spot by registering using the following link: https://forms.gle/v4vrEstcYFZZ5iTS7

Call +265991008388 for further assistance.

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About Tshepang Makofane

Tshepang holds a bachelors’ degree in Information Design (University of Pretoria), a post-grad Honours degree in Marketing management and Business management (UNISA).

Tshepang has over 10 years of strategy and marketing experience in the consultancy and advertising agency world. Tshepang’s breadth of experience includes consumer research and insights, segmentation development, marketing strategy, shopper-retail strategy and FMCG strategy. He has lead cross-functional teams and serviced brands such as: Samsung Africa, Vodacom, Pick ‘n’ Pay, First National Bank, Coca-Cola, Universal Music Group, Trace and more.

Currently, Tshepang works as the Senior strategist at TBWA. His role consists of managing a team of strategists and researchers. Additionally, Tshepang is a contributor to Africa’s Top 100 Brands – a consumer-led survey which seeks to establish consumer brand preferences across Africa.

Tshepang’s favourite quote is “You cannot sing African music in proper English” – Fela Kuti.

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About Juliet Ziswa

Juliet Ziswa currently works as the Marketing Director for OK Zimbabwe Limited Group. She holds a First-Class Bachelor of Business Studies Honours Degree from the University of Zimbabwe, plus a myriad of relevant professional courses from across the Globe.

Juliet is a brand maverick who is driven to elevate the status of branding and marketing from the boardroom to one of value creation. She has experience spanning Multinational FMCG (Unilever), Telecommunications, Silicon Valley Start Ups and recently Retail. Juliet has held various leadership roles in Marketing, Brand Development, Brand Building, PR & Customer Marketing across various countries including: Zimbabwe, Tanzania, Turkey and Dubai.

Juliet has a demonstrated history of developing and executing award-winning, purpose-driven, brand-building experiences and campaigns. She has twice won the Marketer of the Year Award presented by Marketers Association of Zimbabwe (MAZ) and the Award for The Most Outstanding Marketer of the Year presented by Megafest in 2017. 

Juliet’s personal purpose in life is to build people and build brands. She mentors a number of people across Africa and gets energy from seeing people develop. Juliet is an ambivert that likes to hang out with other people but also seriously enjoys having time alone.

Her favourite quote is “it’s not what happens to you that matters but how you react to it is what matters” – Epictetus.

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They took on and excelled in the Digital Marketing Courses offered by IMM in Collaboration with Marketers Association of Zimbabwe (MAZ).

The Institute of Marketing in Malawi (IMM) entered into partnership with the Marketers Association of Zimbabwe (MAZ) to offer digital marketing courses for both professional marketers and executives in the quest to equip Malawian marketers with international level skills needed to thrive and compete on global level.

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The training will offer courses at two levels, namely: The Professional Certificate in Digital Marketing (PCDM) and the Executive Certificate in Digital Marketing (ECDM).

The PCDM program targets to train those who are involved in the actual marketing work while the ECDM program is designed to equip senior executives/managers with an appreciation of activities and roles of Digital Marketing professionals and the strategic aspects.

Specifically, participants will acquire skills in the following areas:

Professional Certificate in Digital Marketing Course (PCDM)

1. Digital Marketing Overview
2. Content Marketing
3. Websites and Search Engine Optimization (SEO)
4. E-commerce
5. Social Media Marketing
6. Email marketing
7. Mobile marketing
8. Digital Ads (Paid, Search, Display & Video Ads)
9. Digital Marketing Analytics
10. Digital Marketing Strategy and Transformation

Executive Certificate in Digital Marketing (ECDM)

1. Fundamentals of Digital Marketing.
2. Sources of Value in Digital Marketing
3. Overview of Digital Marketing Channels
4. Social Media for Executives.
5. Marketing and Customer Analytics
6. Digital Marketing Strategy
7. MarkTech and the future marketing
8. Digital Transformation in Marketing

The PCDM is a six months course while the ECDM is an 8 weeks course and both will run from October 5, 2021. Registration is currently in progress and deadline is 30^th September 2021. The mode of delivery for both courses will be via Zoom to adhere to Covid-19 guideline and to ensure flexibility and convenience to the targeted participants.

Classes are flexible as delivered via zoom from 6:00 to 8:00pm either Tuesday or Wednesdays. Students will be at liberty to choose time that is convenient to them. However, Necessary arrangements have been put in place to ensure that the courses and examinations are conducted in accordance with the set and agreed standards.

Those eligible to the enroll for the PCDM include marketing and sales personnel, brand managers, key account managers, customer service personnel, entrepreneurs, people in business, even those with a basic education qualification can be accepted to prepare them for industry.

The course is the leading professional Digital Marketing qualification currently being offered in Zimbabwe and is attracting participants from other countries like Zambia and the UK, making it globally recognizable.

It is the observation of the IMM that most companies are currently shifting their marketing budgets from Offline to Online owing to the fact that Digital Marketing is more targeted and segmented to specific customers hence it is fast becoming a Key Result Area for marketers. That is the reason IMM decided to respond by introducing the courses.

IMM shall continue to monitor regional marketing trends and respond accordingly. The collaboration with MAZ demonstrates IMM’s thrust to build partnerships with other regional marketing bodies in order to fully equip Malawian marketers with up-to-date global skills.

IMM therefore encourages Malawians to enroll and participate in these courses as our goal is to empower the Malawian marketer to thrive and compete with their international counterparts.

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