All IMM Members were eligible for this award as long as they made insightful comments, initiated discussions and shared valuable resources with other marketers.

For the month of March, the prestigious title of “Active Member of the Month” was awarded to Isaac Bukhu, a seasoned marketing professional known for his insightful comments and constant engagement with other marketers. In a poll conducted by IMM, members of the Institute voted Isaac as the most active member for the month of March.

Isaac walked away with 1 free night at the luxurious Amaryllis Hotel in Blantyre, along with some IMM Branded Merchandise.

The post Isaac Bukhu Triumphs as March’s “Active Member of the Month” appeared first on Institute of Marketing in Malawi.

“This edition sets its gaze firmly on the future, exploring the evolving contours of the marketing industry in Malawi”, remarked this edition’s Editor-in-Chief, Tanyaradzwa Zoe Chireshe.

“Our team has diligently curated insightful articles, interviews and features that unravel the tapestry of the future of marketing in Malawi”, she continues to say.

Grab your copy today and stay updated with the latest trends, innovations and strategies that are continuing to shape the world of Marketing.

The post The 3rd Edition of “The Marketer” is Out Now appeared first on Institute of Marketing in Malawi.

The webinar will be facilitated by Bongani Chinkanda, who will make a presentation on how marketers can craft compelling narratives to drive integrated brand experiences.

Get to Know Bongani:

Born and raised in Malawi, Bongani Chinkanda was schooled in Harare, Zimbabwe before completing a degree at Rhodes University in Grahamstown.

Bongani is a strong believer in solving client business problems, specializing in the youth and mass markets, and is passionate about bringing big ideas to the people. He has a passion for developing entrepreneurs and leaders in the Creative Economy.

Bongani worked in trade and shopper marketing for companies including: Unilever, BP, Kraft Foods and Kimberly Clark from 2003 until 2008 before embarking on a career in advertising. He founded Dzuwa Media in 2008 to serve as a promotional goods supplier to the Malawian and Zimbabwean markets, growing into a brand activations agency with a mass market focus that included work in Namibia, Botswana and South Africa in 2010. Their blue chip clients included SAB, Colgate and Hollard.

In 2016, they merged with Stretch Marketing, now Elevator, to further extend their middle and mass market offering. In joining HDI Youth Marketeers in November 2017, Bongani’s dream of “African Brand Stories” was reignited through the growth of HDI’s collective. This passion has led to HDI expanding its presence in 2 more markets (Zimbabwe & Ghana) adding to Nigeria, Kenya, Ethiopia and Uganda. In May 2020, inspired by his entrepreneurial hunger, he transitioned from being CEO of HDI to Founder of Diaries of a Salesman & Managing Director of Bravado, A Brave Group Company.

Stay updated with all IMM information by following us on Social Media:

Facebook: www.facebook.com/instituteofmarketinginmalawi/

LinkedIn: www.linkedin.com/company/institute-of-marketing-in-malawi

Intagram: www.instagram.com/immalawi/

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The meeting saw IMM and TEVETA partnering to develop a local marketing curriculum. The development of a local marketing curriculum bodes well with the upcoming Marketing Bill that IMM has submitted to government. Members will be kept abreast of the progress of this partnership with TEVETA.

Our objective:

To initiate the development of a locally tailored Marketing curriculum. This endeavor aligns perfectly with our ongoing efforts to advocate for the Marketing Bill in Parliament. Crafting a curriculum that reflects the unique needs and challenges of Malawian marketers is pivotal for our profession’s growth and sustainability.

Why is this initiative so crucial:

1️⃣ Empowering Malawian Marketers: A localized curriculum ensures that our marketers are equipped with the skills and knowledge necessary to thrive in our specific market landscape. By addressing our country’s unique marketing dynamics, we empower professionals to navigate challenges effectively and seize opportunities with confidence.

2️⃣ Fostering Economic Growth: A well-trained marketing workforce is indispensable for driving economic prosperity. By nurturing local talent through tailored education, we strengthen businesses, attract investments, and ultimately contribute to the nation’s overall development.

3️⃣ Elevating the Marketing Profession: Establishing a local curriculum underscores the professionalism and credibility of our field. It demonstrates our commitment to excellence and ensures that our marketers are globally competitive while also ensuring that learning institutions adhere to prescribed teaching standards.

For more updates, follow us on Social Media:

LinkedIn: www.linkedin.com/company/institute-of-marketing-in-malawi

Facebook: www.facebook.com/instituteofmarketinginmalawi/

Instagram: www.instagram.com/immalawi/

Twitter: twitter.com/IMM265

The post Development of a Local Marketing Curriculum taking shape appeared first on Institute of Marketing in Malawi.

As advocates of the marketing profession, we firmly believe in nurturing and empowering the next generation of marketers. Our engagement session, which was led by IMM Vice President George Damson and Membership Director Dr. Cecilia Mussa, was full of insightful discussions on industry trends and practical advice on navigating the marketing landscape.

We are immensely grateful to MUBAS for warmly welcoming us and facilitating this enriching exchange of ideas. Collaborations like these are instrumental in shaping the future of marketing excellence in Malawi.

Stay tuned for more updates on our initiatives and partnerships as we work together to shape the future of marketing in Malawi!

The post Inspiring the Next Generation of Marketers in Malawi appeared first on Institute of Marketing in Malawi.

The training, to be held on March 8 2024 at Amaryllis Hotel in Blantyre from 8:30am to 4:00pm, will be facilitated by Sales Hub Director Michael Khomani and Nico Holdings plc Customer Experience Manager Nicole Ngulube, who will both bring vast knowledge in the area of customer experience.

The fee for attending this Training is MWK165,000.00 per person. Lunch and Refreshments will be provided.

All paid-up IMM Members will enjoy a 10% Discount.

Limited spaces available, so reserve your spot by registering using the following link: https://forms.gle/v4vrEstcYFZZ5iTS7

Call +265991008388 for further assistance.

The post IMM set to run Customer Experience Training appeared first on Institute of Marketing in Malawi.

This year’s theme was “Breaking Barriers: Marketing as a Catalyst for Economic Growth”.

A Big Congratulations to all the award winners, who continue to break barriers and push the Marketing profession forward.

Here is the full list of winners:

General
Innovative Idea of the Year – Standard Bank (Kenyatta Mzimba – 6 Lane Financing Project)
Social Media Campaign of the Year – First Capital Bank (Ndege Iyende)
Peoples Brand of the Year – FAM (Scorchers)
CSR Initiative of the Year – FDH (Freddy Friday)
Outstanding SME Initiative of the year – NBS Bank (Create your Vision “we will make it happen”)
Brand Initiative of the Year – Multichoice (DSTV for Business)
Best Customer Service Organisation – NBS Bank
Commercial of the Year Outdoor – TNM (Mahape)

Advertising
Local Marketing Campaign Brand – Standard Bank (Be More Race)
Local Marketing Campaign Product – Sunbird Hotels and Resorts (Kalipano Hotel Launch)
Internationally Adopted Campaign – Multichoice (FIFA World Cup 2022, New Football Season)
Commercial of the Year Print – NBS Bank (The Choice is Eazy)
Commercial of the Year Radio – Illovo (Thematic Campaign)
Commercial of the Year TV – FDH Bank (Anniversary)

Group
Internal Engagement of the Year – Castel (Castel Challenge Cup Internal Engagement Campaign)
Marketing Team of the Year – FDH Bank
Advertising Agency of the Year – FD Communications

Individual
PR Personality of the Year – Lorraine Chikhula (FDH Bank)
Marketer of the Year – Thoko Kamkondo-Sande (Airtel Malawi Plc)
Creative Artist of the Year – Kennedy Spyral Mwenya (FD Communications)
Best Sales Personality of the Year – Limbani Matola (FAM)

Watch on Youtube: https://www.youtube.com/playlist?list=PLYQedDsntsU6RxKTBsXuFFIPxRRoaKNNX

The post 2023 IMM Marketing Excellence Award Winners appeared first on Institute of Marketing in Malawi.

The timing is just perfect as marketers prepare to attend to 2023 annual conference to be held at Sunbird Nkopola Lodge in Mangochi from 26 October to 29 October.

The latest edition of the eMagazine captures industry highlights, the major developments in the year and dares marketers into continuous learning.

Speaking on the publication, Daniel Ngwira, Director of Communications said: “This issue is perfectly timed as it prepares all marketers going to the conference to anticipate a great and memorable feast and even those not attending, as it cuts across key issues affecting the modern marketer.

The variety, pictures, trends, and of course insights from the President all culminate into a great issue that this one is. It carries stories from different industries and it is a refreshing compilation worth the read.”

Get your copy today: https://imm.mw/e-marketer

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The post IMM Releases first Digital Magazine appeared first on Institute of Marketing in Malawi.

About Tshepang Makofane

Tshepang holds a bachelors’ degree in Information Design (University of Pretoria), a post-grad Honours degree in Marketing management and Business management (UNISA).

Tshepang has over 10 years of strategy and marketing experience in the consultancy and advertising agency world. Tshepang’s breadth of experience includes consumer research and insights, segmentation development, marketing strategy, shopper-retail strategy and FMCG strategy. He has lead cross-functional teams and serviced brands such as: Samsung Africa, Vodacom, Pick ‘n’ Pay, First National Bank, Coca-Cola, Universal Music Group, Trace and more.

Currently, Tshepang works as the Senior strategist at TBWA. His role consists of managing a team of strategists and researchers. Additionally, Tshepang is a contributor to Africa’s Top 100 Brands – a consumer-led survey which seeks to establish consumer brand preferences across Africa.

Tshepang’s favourite quote is “You cannot sing African music in proper English” – Fela Kuti.

The post Tshepang Makofane: Consumer perceptions around Local Brands Vs Global Brands appeared first on Institute of Marketing in Malawi.