Donations have already been mobilized, thanks to your overwhelming generosity. However, the donation window remains open for those who still wish to contribute. Every blanket, jacket, or pair of shoes can help Keep A Soul Warm and change a life.

Why Mulanje? Why This Matters?

This marks the fourth year of IMM’s flagship CSR initiative. Since 2022, the campaign has delivered warmth, dignity, and hope to Malawi’s most vulnerable:

• 2022 – Chisombezi Deaf & Blind Centre, Chiradzulu
• 2023 – Bangwe HIV/AIDS Self Help Initiative (BAHASI)
• 2024 – Stephanos Foundation, Chileka

Each year, IMM members have stood up not only as marketers, but as purpose-driven leaders, living proof that our profession builds more than brands. It builds better communities.

How to Participate:

• Join the Delegation to Mulanje: Wednesday, 23rd July 2025.  Confirm your attendance by Friday, 18th July 2025, with the IMM Secretariat.

•Contributions are still being received at IMM Head Office (contact Vidah).  

Let’s continue to embody the IMM values of service, compassion, and impact. Let us Keep a Soul Warm, together.

Warm regards,
Daniel Ngwira
Communications & Public Relations Director
Mobile: +265 (0) 888 768 385
Email: danielngwira0@gmail.com

The post MEMBER UPDATE: Call to Join the 2025 “Keep a Soul Warm” Outreach – Mulanje School for the Blind appeared first on Institute of Marketing in Malawi.

This highly anticipated event, a flagship occasion in Malawi’s marketing industry calendar, is relocating from Mangochi following a consultative survey that identified Salima as the preferred destination for delegates seeking a fresh and inspiring experience.

Under the theme “Resilience in the Face of Disruption: Be Bold, Be Different, Be Remarkable,“ the conference will challenge marketers to rethink strategies, embrace change, and elevate the profession in an era of transformation.

“Marketing is more than just selling—it is a key driver of economic growth, brand repositioning, and business success. The 2025 theme reflects the marketers’ role in navigating disruptions and unlocking new opportunities,” said Daniel Ngwira, IMM Communications & Public Relations Director. “The conference will feature renowned local and internationalspeakers, providing expert insights on market dynamics, consumer behavior, and business resilience,” he added.

The Marketing Excellence Awards, a prestigious highlight of the conference, will honour standout campaigns, innovative strategies, and professionals who have significantly influenced the marketing landscape in 2025.

“The decision to move the conference to Salima aligns with our commitment to exploring new perspectives and providing marketers with an inspiring setting for collaboration. We urge professionals to take advantage of early bird registration, as venue capacity is exclusive on a first-come come first first-served basis,” said Twikale Chirwa, IMM Vice President & Conference Chair.

Additionally, a limited number of spaces will be open to non-marketing professionals eager to gain insights into the industry’s most influential gathering. Businesses will also have the opportunity to exhibit their products and services, further enriching the conference experience. Conference fees and award submission details will be announced in the coming weeks.

About the Institute of Marketing in Malawi (IMM): Founded in 2020, IMM serves as Malawi’s leading professional body for marketers, dedicated to advancing industry innovation, professional growth, and business success.

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This partnership aligns with the nation’s development blueprint Malawi 2063 under enabler number five; human capital development. This framework call for investment in Science, Technology and Development and Education and Skills Development respectively as key enablers for development.. Both IMM and ICTAM  believe that this collaboration will enhance this development pillar by developing local capacities and exceptional talent that can compete at a global level for Malawi’s benefit.

“We believe this partnership will create valuable opportunities for our members to exchange and acquire crucial Information Technology and Marketing skills. In the age we live in ,technology and marketing are interwoven and collaboration is the only way to achieve great success.Highly trained marketing professionals will be pivotal in supporting both government and private sector efforts to achieve digitisation and advance the national development agenda.” said George Damson, President of IMM.

“All practicing and student marketers are encouraged to register their official affiliation with IMM to take full advantage of the benefits offered through the IMM-ICTAM partnership over the next three years.”

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